a fresh start for BEDGEAR's digital experience

Summary

Creating a customer-driven content strategy and website redesign for BEDGEAR through extensive research and data collection
Company

BEDGEAR

YEar

2021

Roles

User experience researcher | User experience designer | Copywriter | Content strategist | Project manager | Solutions manager | Content strategist | Frontend developer

Story

01
problem

BEDGEAR is a leader in innovative sleep technology; however, over time, the site design and content failed to convey this innovation to the user. Often, users would be confused about the purpose of a product or would struggle to find a product in the first place.

02
solution

Through extensive user research and testing, I created a new content strategy for BEDGEAR that put users first, including copy, graphics, photography, animations, and more. Also, I created a new website experience based on the collected data - optimizing the user flow, prioritizing the information affecting a user's purchasing decision at the forefront of each page, and providing opportunities for post-interactions with the consumer.

results

After launching the website, we saw a huge lift in consumer satisfaction with BEDGEAR.com. Some highlights include: drastic reduction in calls to customer service regarding issues and confusion with the site; improved navigation, reducing average page to checkout by 1.4 pages/user; reduced product return rate by 2000%; increased fitting quiz completions by 340% and generating 3x revenue.

read the full case study on medium

By putting the users first and trusting the data I had collected, I was able to significantly improve the experience of BEDGEAR.com users. While I did most of the research, design, and content strategy, it wouldn’t have been possible without the support of multiple departments – a project I was happy to lead and we can all be proud of. ‍
Contact

Thanks for stopping by! I am currently open to remote roles or in-person roles on Long Island or the Greater New York Metropolitan Area, specifically within the user experience and product design field. Let's connect.

Email

thkemp1995@gmail.com

LinkedIn

Resume

Location

Long Island, New York